Capitalising on the growing popularity of nail art both on and off the catwalk london nail salon wah nails has released its first book, the. Sharmadean reid mbe born 28 may 1984 is a british jamaican entrepreneur. The book launch was marked with a party night, the wah club, at londons w hotel in leicester square on wednesday april 11. Sharmadean reid launches a new networking beauty platform.
Wah nails amy winehouse tribute collection cosmopolitan. Wah london launched product line distributed in boots uk selling. In this book she shares twentyfive of her most popular designs, ranging from simple techniques such as newspaper print to the trickier designs like tuxedo nails. Wah nails founder sharmadean reid is taking her talons to the high street she tells susannah butter how to be polished. Sharmadean reid is the founder of globally renowned brand wah nails and breakthrough beauty booking startup beautystack entrepreneurial from the start, reid first launched wah we aint hoes as a fanzine about girls in hiphop while she was still at university. We would like to show you a description here but the site wont allow us. The installation of soil nails is fast, but controls over length of bar penetrating the ground is difficult. Sharmadean reid, founder of east londons cult wah nails salon, has released a follow up to her april 2011 book, the wah nails book of nail art. Hair salon bleach london has opened a concession at the dalston nail mecca wah, so you can get your hair and nails styled under one roof. The wah nails book of nail art archives twin magazine. The wah nails book of nail art is available online at amazon. Wah crew representing with founder sharmadean reid right fact. In this book she shares twentyfive of her most popular designs, ranging from simple techniques such as newspaper print to the trickier designs like tuxedo nails, leopard print, and more.
Spacex launches station supplies, nails 50th rocket. Featuring 25 cool nail art projects to do at home at. Record launch parties, art shows, film nightsthis is a salon at the pulse of the community, a place with a distinct vibe. Wah nails founder sharmadean reid spills on her new book. The w new york in union square is set to host an evening of the same name on april 19 at its new lilium hotel bar. The new wah book showcases 25 brand new designs, including python skin, sneakers, tartan and mexican skulls. The salons launch of their new book, the wah nails book of nail art, is bringing them to new. To celebrate the launch of the wah nails book of downtown girls, we have some special stepbystep nail art extracts to share.
Jan 24, 20 wah nails started as an independent nail art boutique in london with a blog dedicated to all the different nail designs created in the store, but it has now branched out into topshop on oxford street. The wolverhamptonnative is the owner of wah nails, londons quintessential heaven of nail art which launched in 2009, as well as editor of wah zine, sportswear editor of arena homme plus and consultant to brands like nike. Each week, well be showing you a nail tutorial from our book nails forever and offering you the chance to win a nail appointment at our salon this weeks tutorial is the half moon design. How sharmadean reid is building a beauty empire zora.
Sharmadean wrote the bestselling wah book of nail art in 20. With one nailart book published and another on the way, this entrepreneur whose summer nails are lilac and short and neat is looking forward to opening a club, traveling the world. Sharmadean reid the inspirational mother behind wah nails. This is a generation d hangout store designed to create moments of discovery with experimentation and learning as chief reasons to linger for longer. Apr 20, 2012 londons wah nails makes a splash stateside. Virtual manicures become a reality for londoners thanks to. Titled the wah nails book of downtown girls, the second tome features 25 more nail designs and tips on how to create them, including 3d nail projects sculpted with acrylic. Mumofone sharmadean reid, 34, who lives in london, is the founder of wah nails and beauty stack booking app. Not only has she created an incredibly loyal community of people through events and passionate support of women, but also looks to tech to heighten the overall retail experience. Film by grace ladoja photos courtesy of tida finch, ollie adeboye and tsvetelina tomova to celebrating the launch of sharmadean reids new book the wah wah nails book launch 2012 on vimeo join. Sharmadean reid, the entrepreneur behind wah nails is launching a tech company that aims to be the worlds biggest social commerce network for beauty professionals. Nowadays were spoilt for choice when it comes to what we can have adorning our nails.
We discovered wah nails when it had only just opened last august, and since then the dalston salon has become the goto for londons fashion crowd looking for the coolest nail art around. The worlds 50 most innovative retailers insider trends. Ms reid, who has her nails done once a week and favours the downtown style, which looks like a keith haring print all zigzags and lines has just brought out a howto book, the wah. I also think its important to be able to make money while youre sleeping and the book was my first step to doing that. After a 5 year wait for the right opportunity in 2014 sharmadean launched her product range, nail polishes, tools and brilliant fun free tutorials in boots the biggest cosmetics store in the uk. Cassette playa designer carri munden is the raddest. Growing up too fast or why i closed wah nails topshop. Everyday low prices and free delivery on eligible orders. Alongside wah nails, sharmadean launched the wah power lunch a play on the classic mens corporate lunch in 2008 in order to gather women to discuss careers, ideas and how we made it. You could call sharmadean reid a beautyindustry trailblazer, but that just scratches the surface. The stylistturnednailsalonowner has seen great success since she opened wah nailslondons culty nailart meccabut the accolades dont stop there. In 20 they launched their home hair dye range, just as pastel hair colour was the peak hair trend, and they become an overnight success. These gatherings inspire young entrepreneurs through motivational speakers and discussions.
Sticking with nails, i also recommend including the wah nails book of downtown girls. Sharmadean reid owner and founder wah nails ltd about me wah nails pioneered a new environment for nails salons as destination stores and was at the forefront of launching nail art to be the number one beauty trend of the last 5 years. Sharmadean began the evening by explaining to us what books and. Wah nails founder launches new book cosmetics business. In this method of soil nailing, the steel bars are forced into the soil with a single shot using compressed air mechanism.
Sharmadean reids latest beauty venture stacks up good times. Weve been working on a new secret project, launching next year. Hardie grant books have just come out with the wah nails book that recently launched. They launched a product line at boots uk, as well as a book. Wah nails opened shop in the summer of 2009 and the wah nails flagship salon is located in topshop oxford circus. The second book by nail art empire wah puts cool girls and their. Jul 31, 2015 the wah nails book of nail art by sharmadean reid. Jul 10, 2012 the wah nails salon was the brainchild of sharmadean reid, a twentysomething trendsetter from london. Wah completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. Wah nails started as an independent nail art boutique in london with a blog dedicated to all the different nail designs created in the store, but it has now branched out into topshop on oxford street. Saint martins graduate launched her own magazine and blog, wah. Each week, well be showing you a nail tutorial from our book nails forever and offering you the chance to win a nail appointment at our salon this week. I love nail art, and loathe the original french manicure or more so plain nails.
Wah nails has several highprofile patrons, including serena williams, katarina johnsonthompson and margot robbie. When sharmadean reid launched wah nails in 2009, twitter was still in its infancy and instagram was little more than a twinkle in kevin systroms eye. This was way, way before the current explosion of expression. We have painted nails all over the world for a host of corporate and vip clients, such as opening ceremony, nike, grand prix and jimmy choo. Sharmadean reid, founder of wah nails, is launching a new blogging platform for beauty pros. Bleach london was masterminded by agent sam teasdale and. Wah nail art tutorial mexican skulls nail art design stepbystep. Sharmadean reid has done a lot with wah nails since she launched it in 2009. The wah nails salon was the brainchild of sharmadean reid, a twentysomething trendsetter from london.
Jun 14, 2019 wah nails then held a successful salon in topshop oxford circus for 4 years before closing to retain the community experience. Shes also the founder of future girl corp, a workshop whose mission. In the same month wah nails launched an augmented reality nail application in its london store. Before we opened, nail art was a dirty word within beauty. Wah nails founder launches tech business for beauty professionals. Last nights wah nails nyc book launch party totally. She then wrote two books, delivered global pop up nail salons for 100s of brands, created a product line with walgreen boots alliance and was awarded an mbe from hrh queen in. Jul 31, 2016 growing up too fast or why i closed wah nails topshop. A former fashion stylist, sharmadean is a serial entrepreneur whos been shaking up the beauty industry for the past decade.
Iva launched her first nails and makeup concept in luxembourg through the branding color, dedicated to beauty service and advises. Because thats when aheadofthetrend sharmadean reid had the wild idea to open wah nails, a boutique nailart salon in east london. Interview with serial entrepreneur sharmadean reid founder. In preparation for valentines season, we wanna help you all to love yourself, because only then can you truly love others. The new wah nails flagship destination in londons soho has community and discovery at its heart. She had the initial idea to open a nail salon because shed had another crap nail job. Sharmadean reid has released two hugely successful books, become a mum and has just launched wah londons ultimate nail art kit on. In 2016 wah has launched a brand new salon in soho, central london. Bunch of balloons provide the balloons for the affair as well as for their popup nail salon in soho. As i love nail art, i have teamed up with them to give one lucky nail art fan a wah nails book. The wolverhamptonnative is the owner of wah nails, londons quintessential heaven of nail art which launched in 2009, as well as editor of wah zine, sportswear editor of arena homme plus and consultant to brands like nike wah have taken their magic as far as new york and tokyo and most recently, sharmadean authored the wah nails book of nail.
Iva started in luxembourg to operate in collaboration with several beauty studios and made a partnership with r coifure. And, as you would expect from the ceo of a beauty company, she notices my nails as soon as we sit to talk. Spacex has launched another load of station supplies for nasa and nailed its 50th rocket landing. The wah nails book of nail art by hardie grant uk issuu. Wah nails founder launches tech business for beauty. Dec 24, 2019 everyone in the company knows where she is, where shes going, and what they ought to present her with when they see her. Sharmadean reid mbe is founder and ceo of wah london. Wah nails 4 peter street, soho, w1f 0ad london, united kingdom rated 4. I grew up with a single mum on benefits now i run a nail.
Wah nails has a great affinity with new york, so its perfect to collaborate with w london and w union square to launch my new book, reid told vogue. Sep 23, 20 as well as interviews with a cherrypicked bunch of the coolest wah nail girls are the design tutorials. Wah nails nyc book launch london based wah nails took over w union square new york hotel to host the wah club a huge party in celebration of their new book the wah nails book of nail art. These are the stylist beauty teams favourite spots in london for the best quality nail art around. If only i had realised when i was visiting london last week. I wanted a diorred base with a white tip or halfmoon and they just wouldnt do it.
Sharmadean has built her beauty brand wah nails from the ground up. Wah nails is a nail art boutique based in london, uk. Wah nails then held a successful salon in topshop oxford circus for 4 years before closing to retain the community experience. Wah nails nyc book launch party at the w union squares lilium.
The nailasaurus uk nail art blog wah nails book of. Wah nails in nyc wah nails launch at w union square. Wah nails create an amy winehouse tribute nail art collection nail art empire wah nails have launched a specially designed collection to mark. Wah london launch a complete athome nail collection. Beautystack is a new way to book beauty, where youll. Wah nails founder sharmadean reid spills on her new book, the future of nail art, and more. Wah nails helped change the culture of nail design. She then founded wah nails as a side project in 2009. Wah nails is the only place i go for a gel manicure. Sharmadean reid has just made us all pro nail artists. She says she has a sense of duty to her customers, proud that her products are vegan and. It used social media including tumblr and instagram to grow a community by sharing viral images. We launched a line officially for the high holidays, rosh hashanah and yom kippur.
This is a high compliment, coming from the woman who founded one of the best nail salons in london, wah nails. Featuring 25 cool nail art projects to do at home by sharmadean reid isbn. She really is talented, the most amazing little pieces of art of my nails painted freehand every time is. Beautystack came out of reids experience running wah nails for a decade, alongside her zine, two books, and more. Soil nailing technique, its types, applications, and. As well as interviews with a cherrypicked bunch of the coolest wah nail girls are the design tutorials. Since their debut popup at a hackney salon, the brand has gone from strength to strength, hosting temporary braid bars at fashion outlets including urban outfitters and missguided. Wah nails nyc book launch nyc balloon decor, styling. Filled with pages of design inspiration and stepbystep guides, this is a complete bible for babes wanting to really nail nail art. Sharmadean reid owner and founder wah nails ltd the dots. After 8years of hiatus,the neo soul singer maxwell is back with his new album blacksummernight which is a trilogy whom first album black is coming out on 070709. As you may know, i am a huge fan of wah nails and remember hearing the murmuring of bleach london in the wah nails nail art books, and how they focussed on extreme colour rather than cutting hair. Wow woman in vr sharmadean reid, founder and ceo of wah. I wanted to make sure people could get a little piece of my brand all over the world and now with the wah nail art books and the wah.
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